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Nutaku claims that MindGeek has been willing to invest in it because the porn powerhouse simply wants to tap a huge, underserved market for hentai games. 'It’s readily apparent that a ton of money has gone into the platform,' said Geoffrey Celen of The Porn Dude, a prominent review site that ranks adult gaming platforms. The platform hosts 'over 500 lewd games!' And announcements for new Nutaku titles or initiatives land in adult industry trade publications every few days. briefly.Īs of 2021, ads for Nutaku, or games it offers, are a common fixture not only on MindGeek sites, but also many other adult venues. The cartoonified facsimile of porn star Asa Akira even wears a Pornhub-branded tank top during her appearance in the dating sim Booty Calls. The platform has also inserted avatars of some of Pornhub's most popular performers into its biggest games, clearly connecting the venture to the wider MindGeek ecosystem, and all the clout and eyes that come with it.

Since its 2015 launch, Nutaku, with MindGeek’s backing, has notably invested millions in hentai game development, and organized numerous extravagant marketing gimmicks, like a New York arts exhibition titled Hentai Is Art, to build the brand - and get unfamiliar Western consumers a bit more comfortable with the concept of cartoon sex, long associated primarily with the Japanese porn world. Some of Nutaku's top-rated hentai games include: King of Kinks, an RPG in which players build a party of (at most) scantily clad fantasy heroines, then 'stumble upon inhuman beauties, ready to suck you dry.' Booty Farm, a dating sim that the site promises will 'get XXX very fast.' And Merge Nymphs, a puzzle game that rewards success with sexual tableaus featuring cartoon women that the game bills as both 'eco-friendly and dick-friendly.' Over the last five years, the adult industry titan MindGeek - best known as the parent company behind Pornhub, Brazzers, and a slew of other popular porn studios and tube sites - has gone all in on developing and promoting one of its most seemingly niche endeavors: Nutaku, a platform devoted to the development and distribution of hentai games, which are explicitly sexual and animated. Welcome to Porn Week, Mashable's annual close up on the business and pleasure of porn.

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